Ideas about quality of life are changing behaviour across the world. More and more people are calling their own values into question and thinking about how they could live more sustainable lives. At BMW i, this change in mindset has led to a new era, where for the first time ever, vehicles are developed from the outset with sustainable mobility in mind. In this context, the BMW i3 is more than a car. It is proof that responsibility and driving pleasure complement one another to perfection. It’s time to lead by example. And experience a new form of driving pleasure.