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The New Mercedes-Benz S-Class Launch: Refined in Every Detail

The new Mercedes-Benz S-Class has arrived at Mercedes-Benz Belfast, continuing its legacy as the benchmark for luxury saloons worldwide. With more than 50% of the vehicle newly developed or refined, this is the most comprehensive update within a single S-Class generation. Bringing together 140 years of Mercedes-Benz innovation, craftsmanship, and engineering excellence.

A More Powerful Presence Than Ever

The new S-Class makes an immediate impression with a bolder, more confident design. For the first time, customers can choose an optionally illuminated Mercedes-Benz star on the bonnet, alongside a 20% larger illuminated grille. The new twin-star digital light headlamps use cutting-edge micro LED technology, delivering a 40% larger high-resolution illumination field for improved nighttime visibility and a distinctive S-Class light signature.

The result is a car that looks effortlessly prestigious and unmistakably Mercedes-Benz day or night.

Smarter, Faster, More Connected: MB.OS

At the heart of the new S-Class is MB.OS (Mercedes-Benz Operating System) a purpose-built supercomputer that connects every system in the vehicle into one intelligent ecosystem.

Linked to the Mercedes-Benz Intelligent Cloud, MB.OS enables:

  • Over-the-air software updates to keep the car future-ready
  • Faster and more intuitive system responses
  • Seamless integration across infotainment, comfort, navigation and driving functions.

This means the S-Class doesn’t just stay current, it continues to evolve throughout ownership.

Next Generation Driver Assistance with MB.DRIVE

Mercedes-Benz continues to lead the way in intelligent driving assistance, and the new S-Class introduces the latest MB.DRIVE systems.

With enhanced sensor technology and a powerful new computing platform, MB.DRIVE ASSIST PRO supports advanced driving and parking functions.

It is designed to make every journey safer, smoother and more relaxing.

The MBUX Superscreen & AI Powered MBUX Experience

Inside, the new S-Class features the MBUX Superscreen as standard, transforming the dashboard into a sleek, immersive digital environment.

The latest-generation MBUX infotainment system brings:

  • The upgraded “Hey Mercedes” AI Virtual Assistant, capable of more natural conversation.
  • An improved Zero Layer interface for faster, simpler access to key features.
  • MBUX Surround Navigation powered by Google Maps.
  • Smarter, more personalised user interactions.

Everything is designed to feel intuitive, effortless and tailored to the driver.

Effortless Performance & Electrified Power

The new S-Class continues to prioritise quiet strength and refined performance.

A choice of new and updated electrified powertrains includes:

  • Six-cylinder petrol and diesel engines.
  • A V8 petrol engine.
  • A plug-in hybrid option for enhanced efficiency.

Ride comfort is supported by AIRMAC air suspension, with optional E-Active Body Control to smooth out road imperfections. Rear-axle steering improves manoeuvrability.

The result is a drive that feels serene, composed, and effortlessly powerful.

Comfort, Wellbeing & Cabin Innovation

Mercedes-Benz has refined everyday comfort with thoughtful new features, including:

  • Heated seat belts.
  • Digital Vent Control for more precise airflow.
  • A new electric air filter with energising air control, improving air quality and interior atmosphere.

Every element has been designed to make time in the S-Class feel calmer, healthier, and more relaxing.

Experience the New S-Class Today

The new Mercedes-Benz S-Class represents the pinnacle of modern luxury motoring, combining innovation, craftsmanship, comfort, and intelligence in a way few cars can match.

To experience the new S-Class, speak with our Mercedes-Benz specialists at Mercedes-Benz of Belfast and Mercedes-Benz of Portadown, explore available specifications, and discover how this flagship saloon continues to define what luxury driving should feel like.